I’m not all that with it, as my kids will tell you. To wit: I still don’t really know Buzzfeed is. Nonetheless, its buzzingness keeps coming up — three times this week! — so I figured I should look into it.

The first mention of Buzzfeed this week was by my niece, now a middle school graduate. She was telling me about the last day of school at her awesome, super academic, and totally amazing (this is me talking, not her) all-girls school, including when the teachers parodied their students in a skit-song about how all the girls are on Buzzfeed during class. (Um, say what now?)

The second mention of Buzzfeed was by the young woman sitting next to me on a flight. She works for Buzzfeed, in the software side. She’s also a stand-up comic.

Today Buzzfeed posted a blurb about how two fine young actors handled a group of papparazzi. Yay for Skeeter and Spidey!